The advertising campaign that helped Barack Obama to win the US presidential election has been given acclaim and awards at the Cannes Lions International Advertising Awards. Advertising agency Droga5 won the Titanium prize for presenting an idea that is provocative, challenges assumptions and points to a new direction for The Great Schlep campaign featuring Sarah Silverman intended to boost support for Obama amongst Jewish voters. In addition to a video where Silverman urged young “Jewish grandchildren” to persuade their grandparents living in ’swing state’ Florida to give Obama their votes, there was also an interactive website as part of the campaign.